Do you have a pet on your Internet business marketing team? My friend and mentor Jack Humphrey posted this on Google+ not too long ago, about MCE Total Print Solutions in South Bend, Indiana. I couldn’t resist letting you know about it here.
Charlie Lee is half Shih-Tzu. Geez! Our dog Precious coulda been his mama! She wasn’t, of course … my housemate TC and I are her only kids. But he could be some kind of distant cousin ….
This little company is going to get more press off of this little announcement than it will from any publicity it sends out about its services. People engage like crazy with pet stories. And you can bet, people will be following to find out what new policies Charlie Lee puts into effect during the term of his tenure!
Actually, it’s not clear that Charlie’s on the Internet business marketing team. They say he’s in Public Relations. Those two used to be separate. Today? I dunno …. All the walls are tumbling down.
Meet New Team Member: Charlie Lee
Hired: Charlie was hired Wednesday Feb 19th, 2014.
Breed: Shorkie (shih tzu and yorkie)
Current Weight: 2lbs…. should be between 4 and 6 as an adult
Favorite Activity: Having his belly rubbed
Life Goals: To do as little as possible and to rule the world
MCE would like to announce the newest member of our team, Charlie Lee.
Charlie’s background is in Public Relations, which will help him fulfill his duties of keeping order in the office and keeping our customers happy. His main career goal is to stay awake long enough to lick everybody at least once during the day and to play a good game of tug-a-war. Charlie will be in charge of updating his blog (called “Charlie’s Chat”) which will include any office events or specials that we are running.
We encourage our customers to check back regularly to see what is new with Charlie and what he will be planning for the future. We hope that Charlie has a very happy and successful career here at MCE. We encourage our customers to stop by the office and introduce yourself. Charlie is always up for a good belly rub and to give a little advice on printing needs. and will be a full time addition to the office.
Article original by Mike Presnal, posted March 3, 2014 in MCE News
Note that they are actively encouraging customers to check back to see what’s up with Charlie! Take a hint, folks … this is masterful PR, on the web, using the principle of engagement. This is how you get hot press today. Being conspicuous for having fun, and sharing it with the world!
Isn’t this the way business ought to be done? Let your dog or cat do the work for you!
To find out more about how to use animal stories to your advantage, become a Pet Writes member. You will learn a ton in the podcasts, weekly calls, and workshops. To get started, take advantage of the 7-Day Trial Membership now.
To your Internet business marketing success,
Chiwah Carol Slater
Founder, PetWrites.com, WordWeaver4U.com
Support Desk: http://petwrites.com/support