How are animal stories relevant to life … and business?
One of my primary passions in life is animal stories. Duh! I guess you figured that out, right? Well, within that passion, I super-enjoy helping people find meanings in animal behaviors that they can use as metaphors for whatever point they want to get across to their audience. And I find it especially juicy when the metaphors relate to business.
Every once in a while I find a delightful example of someone who has done this. Today, I am delighted to share with you a 6-minute audio I downloaded from a radio show I subscribe to. You’re not going to get just one great example, but two!
The show is Traffic Masters, hosted by my business mentors, Gina Gaudio-Graves and Jack Humphrey, on BlogTalk Radio (blogtalkradio.com). It’s an hour-long show, and I excerpted these 6 minutes out of the episode recorded March 30, 2015. Jack is chatting with guest Tom Bell.
Jack is a business wizard, and Tom is the creator of many marketing and traffic strategies Internet marketers today take for granted. But my motivation for offering you this recording has nothing to do with business or online marketing/website traffic. I just want you to see these two examples of how they make use of their own animal stories to show how much we and our furry friends have in common.
To understand the first story (Jack’s), you need to know that Jack is a wilderness tracker. He knows everything there is to know about wild animals. Here he tells a story of something he and a team of animal lovers did to give wild animals a way to cross a highway without getting killed.
Second, it will help if you think of a “funnel” as a way to attract people with an item people want and funnel them to other items they need.
I should tell you that Jack and Tom are dedicated first and foremost to serving their audiences. They are as far from sales hype as you can get.
Finally, the woman who joins in at the end is Jan Riley, an expert interviewer who does her own segments on the radio show. Her comments at the end sort of sum it all up for us.
Here you go!
I hope you enjoyed the audio recording.
Who else do you know of who uses animal stories as metaphors for human behavior? I do hope you will leave a comment and let me know! I’d love to feature them here in this blog. And I’ll gladly credit you as the one who introduced me to them.
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